From Geeking with Greg, Google describes perfect advertising
We need to understand exactly what people are looking for, then give them exactly the information they want.
It [also] needs to be very easy and quick for anyone to create good ads … to measure [and learn] how effective they are …. [and then] to show them only to people for whom they are useful.
In other cases, ads can help you learn about something you didn’t know you wanted … [and to] discover something [you] didn’t know existed.
- “What strikes me about this is how much this sounds like treating advertising as a recommendation problem.”
If you can make advertising useful then it ceases to be something that you try to tune out and becomes something that you try to tune in. I wonder what Don Draper would say.
